Wilson & Scott Case Study

Who are Wilson & Scott Highways Limited?

Established in 1952, Wilson & Scott know the importance of establishing principles that last and ensuring they have a worthy team to represent their brand. As a market leader in their industry they are dedicated to offering the best customer service to their customers. But this also means that they show their team how valued they are within their business. Each year Wilson & Scott look at ways to thank their team and show them, that they are integral to the work they do. Wilson & Scott came to Copas Turkeys as they felt they would be able to show their team how truly valued they are.

Goals: What were Wilson & Scott looking for?

A turkey that is of high quality to show employees how valued they are.
Deliver to multiple addresses on the same day
Employees receive a turkey free of charge & free delivery when ordering
Employees can order extra items to be added to their basket which they pay for direct
The process is managed solely by the supplier

Why Copas Traditional Turkeys?

The Fleet & Logistics Manager at Wilson & Scott was already a customer and fan of Copas Traditional Turkeys and knew that we specialise in truly free range full maturity, dry aged and hand finished turkeys. Similarly to Wilson & Scott, Copas Turkeys strive to be the very best at what they do
As a family run small business, Copas Turkeys were able to provide the flexibility and bespoke service that Wilson & Scott required.

Looking to treat your team to Copas Turkeys?

Achieving Wilson & Scott's goals

High Quality Turkey: Copas Traditional Turkeys cannot be beaten for quality and were voted Britain's Best Turkey in 2017 & 2019 at the British Poultry Awards.
Deliver to multiple addresses on the same day: Copas deliver fresh turkeys to their own customers in time for Christmas across the UK so Wilson & Scott were confident that their staff would get theirs.
Employees receive a Free Turkey & Free Delivery when ordering: The Copas Team set up a bespoke area within their website for Wilson & Scott staff to order.
Employees could order extra items: In addition to the free turkey, staff could also select other products to add to their order from the entire Copas range at a discounted price.
Process managed by the supplier: It was important for Wilson & Scott that the entire process was managed by Copas Traditional Turkeys. All W&S had to do was supply a list of their staff's email addresses and then Copas managed everything else.

Copas Turkeys have been proud to be recognised for their quality with not only numerous industry awards but a strong foodie and chef following including Tom Kerridge, Prue Leith, Matt Tebbutt, Rosie Birkett, Tony Turnbull and Xanthe Clay to name a few.